Hoosier Farmers Market Association announces Indiana’s first multi-market double up Women, Infant, & Children Nutrition Program (WIC) farmers market matching program. Indiana WIC and Senior Farmers' Market Nutrition participants can double WIC checks up to $50 through September at three Hendricks County farmers markets with Market Money.


Piloted in conjunction with Hendricks Regional Health, IU Health West Hospital, and Hendricks County Health Partnership, Market Money increases access and affordability of local fruits, vegetables and herbs. The program connects 17 local farmers with 120 Hendricks County families by leveraging state and federal funds with foundation support.


“Market Money extends purchasing power of WIC families when they choose fresh, local produce at community farmers markets. Harvested within 48 hours at Central Indiana farms, this produce is fresh and nutrient dense,” said Christina McDougall, Executive Director of Hoosier Farmers Market Association.


Participating Hoosier Farmers Markets include Avon Farmers Market, Plainfield Chamber Farmers' Market and the Town of Brownsburg Farmers Market which operate 4-7pm Tuesday, Wednesday, and Thursday evenings respectively.


Qualifying expectant mothers and women with children aged five and under can enroll in WIC and Market Money at the Hendricks County WIC clinic. Seniors can enroll by visiting Hendricks County Senior Services.


Farmers and growers at participating Market Money farmers markets can participate by obtaining WIC authorization from the Indiana State Department of Health.

Counties with health coalitions and multiple farmers markets interested in implementing Market Money in 2016 can contact Christina McDougall.